Forgotten classics: The business of advertising, by Earnest Elmo Calkins (1915)
Fred Beard (Gaylord College University of Oklahoma Norman, Oklahoma, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Beard, Fred |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 7.2015, 4, p. 573-583
|
| Subject: | Marketing history | Advertising history | Advertising agencies | Creativity in advertising | Werbewirtschaft | Advertising industry | Werbung | Advertising | Kreativität | Creativity | Geschichte | History |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHRM-06-2015-0017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011448774