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~isPartOf:"Journal of historical research in marketing"
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Betriebswirtschaftsstudium
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USA
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Wroe Alderson
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1951-1965
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Journal of historical research in marketing
History of marketing thought ; Volume 2
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of customer behaviour
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of supply chain management, logistics and procurement
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The annals of the School of Business Administration, Kobe University
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ECONIS (ZBW)
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Wroe
Alderson's Marketing Theory Seminar : an experiment in higher education (1951 - 1965)
McGarry, E. D.
- In:
Journal of historical research in marketing
3
(
2011
)
2
,
pp. 244-250
Persistent link: https://www.econbiz.de/10009233211
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Wroe
Alderson's Marketing behaviour and executive action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago : a student's reaction
Dixon, Donald F.
- In:
Journal of historical research in marketing
3
(
2011
)
1
,
pp. 10-28
Persistent link: https://www.econbiz.de/10008936953
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