Wroe Alderson's Marketing behaviour and executive action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago : a student's reaction
Year of publication: |
2011
|
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Authors: | Dixon, Donald F. |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 3.2011, 1, p. 10-28
|
Subject: | Wroe Alderson | Marketingtheorie | Marketing theory | Betriebswirtschaftsstudium | Graduate business education | Lehrplan | Curriculum | Ökonomische Ideengeschichte | History of economic thought | USA | United States | 1955-1956 |
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