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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Event-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Event marketing"
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Event-Marketing
Event marketing
24
Consumer behaviour
17
Konsumentenverhalten
17
Big event
7
Customer satisfaction
7
Großveranstaltung
7
Kundenzufriedenheit
7
Sport event
7
Sportveranstaltung
7
Beziehungsmarketing
4
Dienstleistungsqualität
4
Einzelhandel
4
Event
4
Relationship marketing
4
Retail trade
4
Service quality
4
Tourism
4
Tourismus
4
Veranstaltung
4
experiential marketing
4
Brand image
3
Ereignisstudie
3
Event study
3
Markenimage
3
events
3
Age
2
Brand management
2
Customer experience
2
Emotion
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Hotel industry
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Hotellerie
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Luxury goods
2
Luxusgüter
2
Markenführung
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Marketing management
2
Marketingmanagement
2
Sport
2
Sportmarketing
2
Sports
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Aufsatz in Zeitschrift
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English
24
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Dolasinski, Mary Jo
2
Johanson, Misty
2
Reynolds, Joel
2
Roberts, Chris
2
Ahn, Sungsook
1
Beverland, Michael
1
Chen, Hsiu-Li
1
Das, Gopal
1
Deng, Claire Qian
1
Douglas, Alecia C.
1
Gao, Yixing
1
Geigenmüller, Anja
1
Guillén, Marta Estrada
1
Hausman, Angela
1
Henkel, Laura
1
Hollebeek, Linda D.
1
Jahn, Steffen
1
Ji, Mingjie
1
Kim, Sanghoon
1
Klaus, Philipp
1
Kuppelwieser, Volker
1
Kössler, Christopher
1
Küster, Inés
1
Laroche, Michel
1
Lee, Seung Hyun (Jenna)
1
Leischnig, Alexander
1
Li, Mimi
1
Liu, Matthew Tingchi
1
Ma, Shihan
1
Marin-Aguilar, Jose Trinidad
1
Mathews, Shane
1
Mazaheri, Ebrahim
1
McIntyre, Charles
1
Mendez, Juan
1
Moliner-Tena, Miguel A.
1
Monferrer-Tirado, Diego
1
Murias Fernandez, Pilar
1
Novello, Simone
1
Oh, Haemoon
1
Oppewal, Harmen
1
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of retailing and consumer services
Tourism management : research, policies, practice
30
International journal of event and festival management
29
Journal of travel and tourism marketing
21
International journal of hospitality management
18
International journal of contemporary hospitality management
15
Journal of business research : JBR
15
Tourism management perspectives : TMP
14
Journal of hospitality marketing & management
13
International journal of sport management and marketing : IJSMM
12
Sport management review
12
Journal of sport management : the official journal of the North American Society of Sport Management
10
European Sport management quarterly : ESMQ
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The journal of brand management : an international journal
7
Journal of advertising research
6
Journal of hospitality and tourism insights
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of arts management
5
International journal of retail & distribution management
5
Journal of destination marketing & management
5
Journal of marketing management : MM
5
Journal of vacation marketing : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
European journal of marketing : EJM
4
International journal of sports marketing & sponsorship
4
Journal of business economics and management
4
Journal of consumer behaviour : an international research review
4
Journal of promotion management : JPM
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
Scandinavian journal of hospitality and tourism
4
The marketing review
4
Arts marketing : an international journal ; AM
3
Journal of business case studies
3
Journal of food products marketing
3
Journal of nonprofit & public sector marketing
3
Journal of vacation marketing
3
Sport, Business and Management : an international journal ; SBM
3
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ECONIS (ZBW)
24
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Memorable customer experiences and autobiographical memories : from service experience to word of mouth
Moliner-Tena, Miguel A.
;
Monferrer-Tirado, Diego
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253530
Saved in:
3
Feeling luxe : a topic modeling × emotion detection analysis of luxury hotel experiences
Wu, Luorong
;
Yang, Wan
;
Gao, Yixing
;
Ma, Shihan
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
8
,
pp. 1425-1452
Persistent link: https://www.econbiz.de/10014424449
Saved in:
4
All that glitters is not green : impact of biophilic designs on customer experiential values
Lee, Seung Hyun (Jenna)
;
Tao, Chen-Wei (Willie)
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. NP18-NP32
Persistent link: https://www.econbiz.de/10014266119
Saved in:
5
Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Saved in:
6
Improving residents' quality of life through sustainable experiential mega-events : high- versus low-context cultures
Vila-Lopez, Natalia
;
Küster, Inés
;
Marin-Aguilar, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 979-1005
Persistent link: https://www.econbiz.de/10013257073
Saved in:
7
Theory of events
Roberts, Chris
;
Dolasinski, Mary Jo
;
Reynolds, Joel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
6
,
pp. 1147-1161
Persistent link: https://www.econbiz.de/10013387377
Saved in:
8
Defining the field of events
Dolasinski, Mary Jo
;
Roberts, Chris
;
Reynolds, Joel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 553-572
Persistent link: https://www.econbiz.de/10012483431
Saved in:
9
Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
Saved in:
10
Sport tourists' preferred event attributes and motives : a case of Sepak Takraw, Malaysia
Zarei, Azadeh
;
Ramkissoon, Haywantee
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1188-1213
Persistent link: https://www.econbiz.de/10012592366
Saved in:
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