All that glitters is not green : impact of biophilic designs on customer experiential values
Year of publication: |
2023
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Authors: | Lee, Seung Hyun (Jenna) ; Tao, Chen-Wei (Willie) ; Douglas, Alecia C. ; Oh, Haemoon |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 47.2023, 4, p. NP18-NP32
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Subject: | biophilic design | experiential marketing | luxury hotel | marketing | segmentation | servicescape | Luxusgüter | Luxury goods | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Event marketing | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation | Markenführung | Brand management | Produktgestaltung | Product design |
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