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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~person:"Ahn, Jiseon"
~person:"King, Ceridwyn"
~person:"Wang, Yao-Chin"
~subject:"Markenimage"
~subject:"Willingness to pay"
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Markenimage
Willingness to pay
Beziehungsmarketing
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Brand
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Brand image
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenartikel
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Customer integration
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Customer satisfaction
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airlines
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brand loyalty
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brands
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customer engagement
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face
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hotels
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negative avoidance
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Ahn, Jiseon
King, Ceridwyn
Wang, Yao-Chin
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
International journal of hospitality management
2
Journal of travel and tourism marketing
2
Elgar research agendas
1
European journal of marketing : EJM
1
Journal of service management
1
Journal of vacation marketing
1
The journal of brand management : an international journal
1
Total quality management & business excellence
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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Face gain and face loss in restaurant consumers' brand advocate behaviors
Huang, Yu-Shan Sandy
;
Wang, Yao-Chin
;
Kuo, Pei-Jou
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
3
,
pp. 395-415
Persistent link: https://www.econbiz.de/10011997338
Saved in:
2
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
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