Face gain and face loss in restaurant consumers' brand advocate behaviors
Yu-Shan (Sandy) Huang, Yao-Chin Wang, Pei-Jou Kuo
| Year of publication: |
2019
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|---|---|
| Authors: | Huang, Yu-Shan Sandy ; Wang, Yao-Chin ; Kuo, Pei-Jou |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 43.2019, 3, p. 395-415
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| Subject: | self-brand congruence | face | positive word-of-mouth | negative avoidance | restaurant brands | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Markenführung | Brand management | Virales Marketing | Viral marketing | Markenimage | Brand image | Markenartikel | Brand | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348018813733 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011997338