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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Mavondo, Felix"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Relationship marketing
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hospitality
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positive word-of-mouth
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Mavondo, Felix
Verhoef, Peter C.
7
Ramkissoon, Haywantee
5
Tanford, Sarah
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Dewnarain, Senika
3
Han, Heesup
3
Jin, Naehyun Paul
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Lee, Seonjeong
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Line, Nathaniel D.
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Malthouse, Edward C.
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Eelen, Jiska
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Journal of hospitality marketing & management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
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1
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Social
customer
relationship
management
: a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
3
Social
customer
relationship
management
: An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
4
Destination marketing and visitor experiences : the development of a conceptual framework
Jiang, Yang Yang
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
25
(
2016
)
5/6
,
pp. 653-675
Persistent link: https://www.econbiz.de/10011578892
Saved in:
5
Tourism destinations : antecedents to customer satisfaction and positive word-of-mouth
Abubakar, Binta
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
23
(
2014
)
7/8
,
pp. 833-864
Persistent link: https://www.econbiz.de/10010473458
Saved in:
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