A profile deviation approach to enhancing relationship marketing outcomes
Year of publication: |
2023
|
---|---|
Authors: | Dewnarain, Senika ; Mavondo, Felix ; Ramkissoon, Haywantee ; Shaalan, Ahmed |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 32.2023, 8, p. 1005-1024
|
Subject: | brand loyalty | hospitality | Online behavior | positive word-of-mouth | profile deviation analysis | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Krankenhaus | Hospital |
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