//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of internet commerce"
~source:"econis"
~subject:"Digitization"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social web"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Digitization
Virales Marketing
Social Web
123
Social web
123
Consumer behaviour
67
Konsumentenverhalten
67
Internet marketing
64
Online-Marketing
64
social media
33
Beziehungsmarketing
29
Relationship marketing
29
Viral marketing
29
Brand management
23
Markenführung
23
Online retailing
20
Online-Handel
20
E-commerce
16
Electronic Commerce
16
Hotel industry
15
Hotellerie
15
Confidence
13
Social network
13
Soziales Netzwerk
13
Vertrauen
13
Brand image
12
Customer satisfaction
12
Kundenzufriedenheit
12
Markenimage
12
Internet
11
Website
11
Tourism
8
Tourismus
8
trust
8
Emotion
7
Facebook
7
Tourism marketing
7
Tourismusmarketing
7
Bibliometrics
6
Bibliometrie
6
Brand
6
Customer integration
6
more ...
less ...
Online availability
All
Undetermined
24
Type of publication
All
Article
32
Type of publication (narrower categories)
All
Article in journal
32
Aufsatz in Zeitschrift
32
Language
All
English
32
Author
All
Dewnarain, Senika
2
Mavondo, Felix
2
Ramkissoon, Haywantee
2
Tang, Liang
2
Ai, Jin
1
Aslam, Wajeeha
1
Banyai, Maria
1
Bilro, Ricardo Godinho
1
Burgess, Stephen
1
Buultjens, Jeremy
1
Carneiro, Teresa Cristina Janes
1
Chi, Oscar Hengxuan
1
Chung, Jin-young
1
Connolly, Regina
1
Cowley, Scott
1
Cox, Carmen
1
Dangi, Hamendra Kumar
1
Del Chiappa, Giacomo
1
Dholakia, Ruby R.
1
Dhun
1
Du, Qianzhou
1
Duan, Jingyi
1
Fan, Weiguo
1
Farhat, Kashif
1
Fernandes, Filipa
1
Fernandes, Teresa
1
Fong, Lawrence Hoc Nang
1
Guerreiro, João Pedro Silva Martins
1
Hardin, Andrew
1
Hu, Xingbao
1
Islam, Jamid Ul
1
Israeli, Aviad A.
1
Jaipaul-O'Garro, Rhonda
1
Jun, Jinhyun
1
Kantamaa, Eveliina
1
Karpinski, Aryn C.
1
Kelley, Brett
1
Kim, Eojina
1
Kim, Jaewook
1
Kim, Jungsun
1
more ...
less ...
Published in...
All
Journal of hospitality marketing & management
Journal of internet commerce
Journal of business research : JBR
115
Journal of retailing and consumer services
49
Information systems research : ISR
42
Technological forecasting & social change : an international journal
41
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of marketing communications
33
International journal of hospitality management
32
Journal of management information systems : JMIS
31
Tourism management : research, policies, practice
31
International journal of advertising : the review of marketing communications
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of marketing
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of digital banking
22
Electronic commerce research
21
Journal of marketing management : MM
21
Business horizons
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of electronic commerce research : JECR
19
Springer eBook Collection
19
International journal of advertising : the quarterly review of marketing communications
18
Psychology & marketing
18
The journal of product & brand management
18
Electronic markets : EM ; the international journal of electronic commerce and business media
17
Finance research letters
17
International journal of electronic marketing and retailing : IJEMR
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
International journal of contemporary hospitality management
16
Electronic markets : the international journal on networked business
15
International journal of consumer studies
15
Journal of open innovation : technology, market, and complexity
15
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of technology marketing : IJTMkt
14
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
2
Online tourism experiences : exploring digital and human dimensions in in-remote destination visits
Pasquinelli, Cecilia
;
Trunfio, Mariapina
;
Punziano, …
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 385-409
Persistent link: https://www.econbiz.de/10014281018
Saved in:
3
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
4
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
5
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
6
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
7
What makes online reviews helpful in tourism and hospitality? : a bare-bones meta-analysis
Hu, Xingbao
;
Yang, Yang
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012423284
Saved in:
8
Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Shin, Seunghun
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012423287
Saved in:
9
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
10
Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->