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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
842
Konsumentenverhalten
842
Online retailing
541
Online-Handel
541
Social Web
480
Social web
480
Internet marketing
440
Online-Marketing
439
E-commerce
338
Electronic Commerce
337
Beziehungsmarketing
244
Relationship marketing
244
Einzelhandel
202
Retail trade
202
Viral marketing
178
Customer satisfaction
145
Kundenzufriedenheit
145
Brand management
126
Markenführung
126
Advertising effects
110
Werbewirkung
110
Advertising
99
Werbung
97
Digital platform
96
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96
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92
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92
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92
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88
Vertriebsweg
88
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84
social media
72
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178
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Dwivedi, Yogesh Kumar
3
Guerreiro, João Pedro Silva Martins
3
Janakiraman, Ramkumar
3
Loureiro, Sandra Maria Correia
3
Lu, Shijie
3
Rana, Nripendra P.
3
Wang, Xin
3
Xiang, Zheng
3
Abbasi, Amir Zaib
2
Bambauer-Sachse, Silke
2
Bilro, Ricardo Godinho
2
Dewnarain, Senika
2
Hosanagar, Kartik
2
Kannan, P. K.
2
Korgaonkar, Pradeep
2
Law, Chun Hung Roberts
2
Ludwig, Stephan
2
Mainardes, Emerson Wagner
2
Mangold, Sabrina
2
Mavondo, Felix
2
Moro, Sérgio
2
Ofek, Elie
2
Ramkissoon, Haywantee
2
Rishika, Rishika
2
Sarmento, Eduardo Moraes
2
Septianto, Felix
2
Shankar, Amit
2
Shin, Seunghun
2
Skiera, Bernd
2
Tafesse, Wondwesen
2
Tang, Liang
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Trusov, Michael
2
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2
Aakash, Aakash
1
Adamopoulos, Panagiotis
1
Agarwal, Ritu
1
Aggarwal, Anu Gupta
1
Agrawal, Shiv Ratan
1
Ai, Jin
1
Ajorlou, Amir
1
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Journal of hospitality marketing & management
Journal of marketing
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
130
International journal of hospitality management
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of internet marketing and advertising : IJIMA
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Tourism management : research, policies, practice
50
Information systems research : ISR
47
Journal of marketing communications
40
Journal of management information systems : JMIS
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Electronic commerce research
32
Psychology & marketing
31
Journal of electronic commerce research : JECR
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
International journal of advertising : the quarterly review of marketing communications
28
International journal of contemporary hospitality management
27
Journal of internet commerce
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of electronic marketing and retailing : IJEMR
25
International journal of advertising : the review of marketing communications
24
Journal of travel and tourism marketing
21
Journal of advertising research
20
Journal of marketing management : MM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
The journal of product & brand management
19
International journal of consumer studies
18
Technological forecasting & social change : an international journal
18
European journal of marketing : EJM
17
International journal of technology marketing : IJTMkt
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of marketing research : JMR
16
SpringerLink / Bücher
16
Business horizons
15
International journal of electronic commerce : IJEC
15
The journal of services marketing
15
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ECONIS (ZBW)
178
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1
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178
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1
Revenue generation through influencer marketing
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
4
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
5
Effect of online review comment recency on information processing : interaction between overall and recently posted individual ratings
Shin, Seunghun
;
Xiang, Zheng
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 602-625
Persistent link: https://www.econbiz.de/10014564202
Saved in:
6
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
7
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
8
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
9
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
10
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
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