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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing communications"
~subject:"Internet marketing"
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Search: subject:"Social Web"
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Internet marketing
Social Web
130
Social web
130
Online-Marketing
82
Consumer behaviour
69
Konsumentenverhalten
69
Viral marketing
50
Virales Marketing
50
social media
48
Beziehungsmarketing
27
Brand management
27
Markenführung
27
Relationship marketing
27
Advertising effects
20
Werbewirkung
20
Brand image
17
Markenimage
17
Hotel industry
15
Hotellerie
15
Social network
13
Soziales Netzwerk
13
Online retailing
11
Online-Handel
11
Advertising
10
Confidence
10
Customer satisfaction
10
Kundenzufriedenheit
10
Vertrauen
10
Facebook
9
Social media
9
Tourism
8
Tourismus
8
Werbung
8
Brand
7
E-commerce
7
Electronic Commerce
7
Emotion
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
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82
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82
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English
82
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Rita, Paulo
3
Belanche, Daniel
2
Drennan, Judy
2
Huh, Jisu
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Soojung
2
Langaro, Daniela
2
Lee, Joonghwa
2
Loureiro, Sandra Maria Correia
2
Phua, Joe
2
Schivinski, Bruno
2
Stepchenkova, Svetlana
2
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Ai, Jin
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Aljukhadar, Muhammad
1
Amin, Muslim
1
Anselmsson, Johan
1
Antheunis, Marjolijn L.
1
Aydin, Gökhan
1
Baghi, Ilaria
1
Balboni, Bernardo
1
Ball, Joan P.
1
Barnes, Nora Ganim
1
Bergiel, Blaise
1
Bernal, Pedro Mir
1
Bhardwaj, Neha
1
Bilro, Ricardo Godinho
1
Bright, Laura F.
1
Brunel, Frédéric F.
1
Buchanan-Oliver, Margo
1
Burkhalter, Janée N.
1
Buttle, Francis A.
1
Carley, Kathleen M.
1
Casaló, Luis V.
1
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Journal of hospitality marketing & management
Journal of marketing communications
Journal of business research : JBR
188
International journal of internet marketing and advertising : IJIMA
109
Journal of retailing and consumer services
93
International journal of advertising : the review of marketing communications
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
54
Tourism management : research, policies, practice
47
Information systems research : ISR
45
International journal of hospitality management
45
Business horizons
44
The journal of product & brand management
43
Journal of management information systems : JMIS
42
Journal of internet commerce
41
Cogent business & management
40
International journal of electronic marketing and retailing : IJEMR
36
SpringerLink / Bücher
35
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
Journal of strategic marketing
31
Journal of marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of business information systems : IJBIS
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Springer eBook Collection
29
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of advertising research
25
Journal of electronic commerce research : JECR
25
Journal of marketing management : MM
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Psychology & marketing
24
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ECONIS (ZBW)
82
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1
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82
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1
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
2
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
5
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
6
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
7
Who's asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels
Woodside, Arch G.
;
Bernal, Pedro Mir
;
Garraza, Teresa Sabada
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10014511803
Saved in:
8
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
9
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
10
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
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