Who's asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels
Arch G. Woodside, Pedro Mir-Bernal, Teresa Sabada Garraza, and Patricia San Miguel
| Year of publication: |
2024
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|---|---|
| Authors: | Woodside, Arch G. ; Bernal, Pedro Mir ; Garraza, Teresa Sabada ; SanMiguel, Patricia |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 33.2024, 2, p. 233-250
|
| Subject: | Branding | guest | marketing | net promoter score | services | social media | Social Web | Social web | Hotellerie | Hotel industry | Spanien | Spain | Markenführung | Brand management | Online-Marketing | Internet marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2023.2244467 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014511803