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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Saarijärvi, Hannu"
~subject:"Relationship marketing"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Relationship marketing
USA
Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
3
Einzelhandel
3
Retail trade
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Betriebliche Wertschöpfung
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Customer data
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Customer integration
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Customer satisfaction
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Electronic Commerce
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Multichannel strategy
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Service-Dominant Logic
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Saarijärvi, Hannu
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Dewnarain, Senika
3
Han, Heesup
3
Jin, Naehyun Paul
3
Kumar, V.
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Lee, Seonjeong
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Line, Nathaniel D.
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Lemon, Katherine N.
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Lim, Weng Marc
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Mattila, Anna S.
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Mollá Descals, Alejandro
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O'Connor, Peter
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Qu, Hailin
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Journal of hospitality marketing & management
Journal of marketing research : JMR
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of consumer studies
1
Marketing intelligence & planning
1
The journal of services marketing
1
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ECONIS (ZBW)
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Omni-channel retailing : propositions, examples and solutions
Yrjölä, Mika
;
Spence, Mark T.
;
Saarijärvi, Hannu
- In:
The international review of retail, distribution and …
28
(
2018
)
3
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011885383
Saved in:
2
Customer perceived value, satisfaction, and loyalty : the role of willingness to share information
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Saarijärvi, Hannu
- In:
The international review of retail, distribution and …
27
(
2017
)
2
,
pp. 164-188
Persistent link: https://www.econbiz.de/10011704061
Saved in:
3
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
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