Unlocking the transformative potential of customer data in retailing
Year of publication: |
July 2016
|
---|---|
Authors: | Saarijärvi, Hannu ; Kuusela, Hannu ; Kannan, P. K. ; Rintamäki, Timo |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 26.2016, 3, p. 225-241
|
Subject: | Reverse use of customer data | customer data | transformative consumer research | well-being | service-dominant logic | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Datenschutz | Data protection | Einzelhandel | Retail trade | Kundendaten | Customer data | Marktforschung | Market research | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory |
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