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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~person:"Assaker, Guy"
~subject:"Relationship marketing"
~subject:"USA"
~subject:"age"
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Relationship marketing
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Assaker, Guy
Mavondo, Felix
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Journal of hospitality marketing & management
Journal of marketing research : JMR
Journal of vacation marketing
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Journal of vacation marketing : an international journal
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Examining the antecedents and effects of hotel corporate reputation on customers' loyalty and citizenship behavior : an integrated framework
O'Connor, Peter
;
Assaker, Guy
- In:
Journal of hospitality marketing & management
31
(
2022
)
5
,
pp. 640-661
Persistent link: https://www.econbiz.de/10013327205
Saved in:
2
Age and gender differences in online travel reviews and user-generated-content (UGC) adoption : extending the technology acceptance model (TAM) with credibility theory
Assaker, Guy
- In:
Journal of hospitality marketing & management
29
(
2020
)
4
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012256144
Saved in:
3
Examining an integrated model of green image, perceived quality, satisfaction, trust, and loyalty in upscale hotels
Assaker, Guy
;
O'Connor, Peter
;
El Haddad, Rania
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 934-955
Persistent link: https://www.econbiz.de/10012384382
Saved in:
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