Examining the antecedents and effects of hotel corporate reputation on customers' loyalty and citizenship behavior : an integrated framework
Year of publication: |
2022
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Authors: | O'Connor, Peter ; Assaker, Guy |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 31.2022, 5, p. 640-661
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Subject: | Corporate reputation | CSR | customers' citizenship behavior | PLS-SEM | service quality | Dienstleistungsqualität | Service quality | Firmenimage | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Arbeitsverhalten | Work behaviour | Hotellerie | Hotel industry | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
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