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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~person:"Mavondo, Felix"
~subject:"Relationship marketing"
~subject:"Service quality"
~subject:"USA"
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Relationship marketing
Service quality
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Beziehungsmarketing
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Consumer behaviour
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4
Virales Marketing
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2
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Markenführung
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hospitality
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positive word-of-mouth
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Mavondo, Felix
Ramkissoon, Haywantee
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Dewnarain, Senika
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Han, Heesup
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Kumar, V.
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Journal of hospitality marketing & management
Journal of marketing research : JMR
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A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
3
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
4
Tourism destinations : antecedents to customer satisfaction and positive word-of-mouth
Abubakar, Binta
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
23
(
2014
)
7/8
,
pp. 833-864
Persistent link: https://www.econbiz.de/10010473458
Saved in:
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