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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of retailing and consumer services"
~person:"Park, Jungkun"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Park, Jungkun
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Journal of hospitality marketing & management
Journal of retailing and consumer services
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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1
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
2
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
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