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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Brand loyalty"
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Brand loyalty
Brand
39
Markenartikel
39
Brand management
37
Markenführung
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Consumer behaviour
35
Konsumentenverhalten
35
Brand image
28
Markenimage
28
Beziehungsmarketing
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8
Customer satisfaction
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Hotel industry
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Gastronomie
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Luxury goods
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Confidence
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Dienstleistungsqualität
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Brand love
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Brand personality
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Internet marketing
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Online-Marketing
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brand trust
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satisfaction
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Block, Martin P.
1
Cleff, Thomas
1
Kozak, Nazmi
1
Lee, Heng Wei
1
Li, Xiangping
1
Liu, Tingting
1
Mathews, Jose
1
Ong, Chuan Huat
1
Pattanayak, J. K.
1
Rather, Raouf Ahmad
1
Schulz, Don E.
1
Singh, Pankaj Kumar
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Sop, Serhat Adem
1
Thurasamy Ramayah
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Walter, Nadine
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Journal of hospitality marketing & management
The IUP journal of brand management : IJBRM
The journal of product & brand management
28
Journal of retailing and consumer services
23
The journal of brand management : an international journal
20
Journal of business research : JBR
19
European journal of marketing : EJM
9
Marketing intelligence & planning
9
Asia Pacific journal of marketing and logistics
8
International journal of internet marketing and advertising : IJIMA
7
International journal of hospitality management
6
Journal of fashion marketing and management
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Australasian marketing journal
5
Cogent business & management
5
Global business review
5
International journal of contemporary hospitality management
5
International journal of retail and distribution management
5
Business analyst : a refereed journal of Shri Ram College of Commerce
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
The journal of consumer marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Pakistan journal of commerce and social sciences
3
African journal of business and economic research : AJBER
2
African journal of economic and management studies : AJEMS
2
Asian Academy of Management journal : AAMJ
2
Corporate governance : international journal of business in society
2
Corporate reputation review
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Economic and business review : EBR
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ECONIS (ZBW)
8
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1
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
2
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
3
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
4
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
5
Impact of brand experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Saved in:
6
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
7
The impact of brand loyalty on consumers' sportswear brand purchases
Singh, Pankaj Kumar
;
Pattanayak, J. K.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 40-52
Persistent link: https://www.econbiz.de/10010490355
Saved in:
8
Rethinking brand loyalty in an age of interactivity
Schulz, Don E.
;
Block, Martin P.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
3
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009659091
Saved in:
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