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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Dewnarain, Senika"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Beziehungsmarketing
Markenführung
Consumer behaviour
3
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Relationship marketing
3
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3
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2
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positive word-of-mouth
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profile deviation analysis
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Dewnarain, Senika
Mavondo, Felix
5
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Journal of hospitality marketing & management
The international journal of bank marketing : IJBM
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A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Social
customer
relationship
management
: a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
3
Social
customer
relationship
management
: An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
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