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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Brand image
Markenimage
8
Brand management
7
Markenführung
7
Brand equity
5
Beziehungsmarketing
4
Relationship marketing
4
Consumer behaviour
3
Customer satisfaction
3
Konsumentenverhalten
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
Supplier relationship management
3
brand equity
3
B-to-B-Marketing
2
Business-to-business marketing
2
Dienstleistungsqualität
2
Service quality
2
AEWOM
1
B2B services
1
Betriebliche Wertschöpfung
1
Brand
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Brand awareness
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Brand loyalty
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Brand orientation
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Brands
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Business-to-business branding
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Buying group benefits
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China
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Chinese firms
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Competitive strategies
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Customer integration
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Emotion
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Empirical study
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Liu, Chih-Hsing
2
Berenguer Contrí, Gloria
1
Christou, Evangelos
1
Elsäßer, Marc
1
González-Mansilla, Oscar Luis
1
Hu, Bin
1
Huang, Yi-Jhan
1
Jiang, Yanxin
1
Kim, Changju
1
Li, Yong-Quan
1
Lin, Wen-Pei
1
Lu, Yu-Hung
1
Nella, Athina
1
Ruan, Wen-Qi
1
Serra Cantallops, Antoni
1
Shabbir, Rizwan
1
Viardot, Eric
1
Wirtz, Bernd W.
1
Zhang, Jing
1
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1
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Journal of hospitality marketing & management
The journal of business & industrial marketing
Journal of business research : JBR
45
The journal of brand management : an international journal
26
Journal of retailing and consumer services
15
European journal of marketing : EJM
14
The journal of product & brand management
14
International journal of hospitality management
13
Cogent business & management
12
Journal of marketing
9
Journal of marketing communications
8
Asia Pacific journal of marketing and logistics
7
Tourism management : research, policies, practice
7
Global business review
6
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
Marketing intelligence & planning
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of sports marketing & sponsorship
5
Journal of marketing for higher education
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
AMS review : official publication of the Academy of Marketing Science
4
Administrative Sciences : open access journal
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Marketing i menedžment innovacij : m&mi
4
The international review of retail, distribution and consumer research
4
The journal of consumer marketing
4
The marketing review
4
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ECONIS (ZBW)
8
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date (oldest first)
1
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
2
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
3
Role of brand equity and competitive strategies in the relation between horizontal alliances and its benefits
Kim, Changju
;
Hu, Bin
- In:
The journal of business & industrial marketing
37
(
2022
)
9
,
pp. 1903-1914
Persistent link: https://www.econbiz.de/10013401997
Saved in:
4
A new path for building hotel brand equity : the impacts of technological competence and service innovation implementation through perceived value and trust
Ruan, Wen-Qi
;
Zhang, Shu-Ning
;
Liu, Chih-Hsing
;
Li, …
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 911-933
Persistent link: https://www.econbiz.de/10012384380
Saved in:
5
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
6
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
7
How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Zhu, Miao
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
Saved in:
8
Linking service quality at the cellar door with brand equity building
Nella, Athina
;
Christou, Evangelos
- In:
Journal of hospitality marketing & management
23
(
2014
)
7/8
,
pp. 699-721
Persistent link: https://www.econbiz.de/10010473501
Saved in:
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