A new path for building hotel brand equity : the impacts of technological competence and service innovation implementation through perceived value and trust
Year of publication: |
2020
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Authors: | Ruan, Wen-Qi ; Zhang, Shu-Ning ; Liu, Chih-Hsing ; Li, Yong-Quan |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 29.2020, 8, p. 911-933
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Subject: | AEWOM | Brand equity | service innovation | technological competence | Innovation | Markenimage | Brand image | Markenführung | Brand management | Hotellerie | Hotel industry | Technischer Fortschritt | Technological change | Innovationsmanagement | Innovation management |
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