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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~person:"Guzman, Francisco"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~type_genre:"Article in journal"
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Konsumentenverhalten
Social Web
Consumer behaviour
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Personality psychology
2
Persönlichkeitspsychologie
2
Beziehungsmarketing
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Brand identity
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Brand personality
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Branding
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Co-creation
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Customer integration
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Designation of origin
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Environmental consciousness
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1
Home country brands
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Human–nature balance
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Immigration
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Kundenintegration
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Model development
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Perception of self
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Pro-environmental behavior
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Relationship marketing
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Guzman, Francisco
Han, Heesup
7
Ramkissoon, Haywantee
7
Cobanoglu, Cihan
5
Gursoy, Dogan
5
Lysonski, Steven
5
Mattila, Anna S.
5
Prayag, Girish
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Baloglu, Seyhmus
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Chan, Kara
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Durvasula, Srinivas
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Lee, Seonjeong
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Lim, Weng Marc
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Line, Nathaniel D.
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Mavondo, Felix
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Nunkoo, Robin
4
Tanford, Sarah
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Zhang, Lu
4
Assaker, Guy
3
Barber, Nelson
3
Cui, Geng
3
Dewnarain, Senika
3
Ekinci, Yuksel
3
Goh, Ben
3
Hanks, Lydia
3
Jin, Naehyun Paul
3
Lehto, Xinran Y.
3
Liu, Chih-Hsing
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Miao, Li
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Milne, George R.
3
O'Connor, Peter
3
Poon, Patrick
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Raab, Carola
3
Shoham, Aviv
3
Tang, Liang
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Yuan, Jingxue
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Akhtar, Nadeem
2
Albinsson, Pia A.
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Ali, Faizan
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Journal of hospitality marketing & management
The journal of consumer marketing
The journal of product & brand management
10
Journal of business research : JBR
5
International marketing review
2
Journal of retailing and consumer services
2
European journal of marketing : EJM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Attitudinal determinants of environmentally sustainable behavior
Paswan, Audhesh
;
Guzman, Francisco
;
Lewin, Jeffrey E.
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 414-426
Persistent link: https://www.econbiz.de/10011782931
Saved in:
2
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
3
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
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