//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of hospitality marketing & management"
~person:"Bilro, Ricardo Godinho"
~person:"Liu, Tingting"
~subject:"Brand management"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Love"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Beziehungsmarketing
2
Brand image
2
Consumer behaviour
2
Emotion
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Brand
1
Brand loyalty
1
Brand personality
1
Customer engagement
1
Customer integration
1
Customer satisfaction
1
Hotel industry
1
Hotellerie
1
Internet marketing
1
Kundenintegration
1
Kundenzufriedenheit
1
Markenartikel
1
Markentreue
1
Online-Marketing
1
Personality psychology
1
Persönlichkeitspsychologie
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
affective loyalty
1
behavioral loyalty
1
brand advocacy
1
brand familiarity
1
conative loyalty
1
emotional states
1
involvement
1
online experience
1
user-generated content
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bilro, Ricardo Godinho
Liu, Tingting
Chen, Shan-Pei
1
Chiu, Tsui-Hua
1
Chua, Bee-Lia
1
Guerreiro, João Pedro Silva Martins
1
Han, Heesup
1
Lee, Sanghyeop
1
Li, Xiangping
1
Liu, Chyong-Ru
1
Loureiro, Sandra Maria Correia
1
Nguyen, Hong Ngoc
1
Song, Hak-jun
1
Wang, Yao-Chin
1
Yen, Chih-Lun
1
more ...
less ...
Published in...
All
Journal of hospitality marketing & management
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
2
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->