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~isPartOf:"Journal of hospitality marketing & management"
~person:"Raab, Carola"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Kundenbindungsprogramm
2
Loyalty program
2
Relationship marketing
2
Consumer behaviour
1
Gambling
1
Glücksspiel
1
Hotel industry
1
Hotellerie
1
Konsumentenverhalten
1
Revenue management
1
Revenue-Management
1
Switching behaviour
1
Wechselverhalten
1
casino management
1
casino marketing
1
commitment
1
gaming revenue
1
hotel selection factors
1
loyalty
1
loyalty program effectiveness
1
promotions
1
return on investment
1
revenue management
1
reward programs
1
switching costs
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time series
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Raab, Carola
Mavondo, Felix
5
Ramkissoon, Haywantee
5
Tanford, Sarah
5
Dewnarain, Senika
3
Han, Heesup
3
Jin, Naehyun Paul
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Mattila, Anna S.
3
O'Connor, Peter
3
Okumus, Fevzi
3
Assaker, Guy
2
Baloglu, Seyhmus
2
Bilgihan, Anil
2
Bowden, Jana
2
Busser, James A.
2
Gil Saura, Irene
2
Goh, Ben
2
Kim, Mi Ran
2
Kim, Min-Seong
2
Kim, Peter Beomcheol
2
Lim, Weng Marc
2
Prentice, Catherine
2
Qu, Hailin
2
Shoukat, Muhammad Haroon
2
Shulga, Lenna V.
2
Tang, Liang
2
Šerić, Maja
2
Abubakar, Binta
1
Agbemabiese, George Cudjoe
1
Ahn, Jiseon
1
Akhtar, Nadeem
1
Aksu, Akin
1
Al-Ansi, Amr
1
Al-Hawari, Mohd Ahmad
1
Ali Eliwa, Rasha
1
Anning-Dorson, Thomas
1
Aydin, Gökhan
1
Baker, Mandi
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Journal of hospitality marketing & management
International journal of hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
International journal of contemporary hospitality management
2
European journal of marketing : EJM
1
Journal of revenue and pricing management
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
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Improving casino performance through enhanced loyalty programs
Min, Ji Hye
;
Raab, Carola
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 372-394
Persistent link: https://www.econbiz.de/10011499244
Saved in:
2
A model of hotel defection at the purchasing stage
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality marketing & management
22
(
2013
)
7/8
,
pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
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