A model of hotel defection at the purchasing stage
Year of publication: |
2013
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Authors: | Tanford, Sarah ; Raab, Carola ; Kim, Yen-soon |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 22.2013, 7/8, p. 805-831
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Subject: | loyalty | commitment | switching costs | hotel selection factors | reward programs | Hotellerie | Hotel industry | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program |
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