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~isPartOf:"Journal of hospitality marketing & management"
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Search: subject:"Electronic Word-of-Mouth"
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Consumer behaviour
3
Konsumentenverhalten
3
Viral marketing
3
Virales Marketing
3
Brand image
2
Markenimage
2
Antecedents
1
Beschwerdemanagement
1
Beziehungsmarketing
1
Complaint management
1
Dienstleistungsqualität
1
Electronic word of mouth (eWOM)
1
Electronic word-of-mouth
1
Gastgewerbe
1
Gastronomie
1
Hospitality industry
1
Hotel industry
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Hotellerie
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India
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Indien
1
Relationship marketing
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Restaurant industry
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Service quality
1
Social Web
1
Social web
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booking intentions
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consumer-based brand equity
1
electronic word of mouth
1
familiarity
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hotels
1
indulgence versus restraint
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online review
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restaurant management
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service failure
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social media
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valence
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Casaló, Luis V.
1
Datta, Biplab
1
Israeli, Aviad A.
1
Karpinski, Aryn C.
1
Lee, Seonjeong
1
Mukherjee, Srabanti
1
Romero, Jaime
1
Ruiz-Equihua, Daniel
1
Sijoria, Charu
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Journal of hospitality marketing & management
International journal of internet marketing and advertising : IJIMA
22
Journal of business research : JBR
22
Journal of retailing and consumer services
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of marketing communications
9
Tourism management : research, policies, practice
9
Journal of management information systems : JMIS
8
International journal of advertising : the quarterly review of marketing communications
6
International journal of electronic commerce : IJEC
6
International journal of hospitality management
6
Journal of internet commerce
6
Electronic commerce research
5
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Technological forecasting & social change : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Cogent business & management
4
International journal of business information systems : IJBIS
4
Journal of electronic commerce research : JECR
4
Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
Cogent Business & Management
3
International journal of business innovation and research : IJBIR
3
International journal of contemporary hospitality management
3
International journal of retail and distribution management
3
Journal of Business Research
3
Journal of global marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Journal of vacation marketing
3
Marketing letters : a journal of research in marketing
3
Pakistan Journal of Commerce and Social Sciences (PJCSS)
3
Pakistan journal of commerce and social sciences
3
Asia-Pacific journal of business administration
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
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ECONIS (ZBW)
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Better the devil you know? : the moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Casaló, Luis V.
- In:
Journal of hospitality marketing & management
29
(
2020
)
3
,
pp. 310-328
Persistent link: https://www.econbiz.de/10012256138
Saved in:
2
Impact of the antecedents of
electronic
word
of
mouth
on consumer based brand equity : a study on the hotel industry
Sijoria, Charu
;
Mukherjee, Srabanti
;
Datta, Biplab
- In:
Journal of hospitality marketing & management
28
(
2019
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012176565
Saved in:
3
Investigating the dynamics and the content of customers' social media reporting after a restaurant service failure
Israeli, Aviad A.
;
Lee, Seonjeong
;
Karpinski, Aryn C.
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011754048
Saved in:
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