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~isPartOf:"Journal of interactive marketing"
~person:"Hayes, Jameson L."
~person:"Schweidel, David A."
~source:"econis"
~subject:"Bibliometrie"
~subject:"Social Web"
~subject:"Verbraucher"
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A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven
;
Hayes, Jameson L.
;
Park, Haseon
;
Lyu, …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
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