A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using facial expression and linguistic analysis
Steven Holiday, Jameson L. Hayes, Haseon Park, Yuanwei Lyu, and Yang Zhou
| Year of publication: |
2023
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| Authors: | Holiday, Steven ; Hayes, Jameson L. ; Park, Haseon ; Lyu, Yuanwei ; Zhou, Yang |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 58.2023, 4, p. 414-439
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| Subject: | influencer marketing | advertising | facial expression analysis | linguistic analysis | consumer brand engagement | Emotion | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenführung | Brand management | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbung | Advertising | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968231171104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014425236