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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of internet commerce"
~person:"Aiken, K. Damon"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of internet commerce
International journal of sports marketing & sponsorship
1
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ECONIS (ZBW)
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Integrating experience, advertising, and electronic word of mouth
Jones, Scott A.
;
Aiken, K. Damon
;
Boush, David M.
- In:
Journal of internet commerce
8
(
2009
)
3/4
,
pp. 246-267
Persistent link: https://www.econbiz.de/10003941396
Saved in:
2
Dimensions of Internet Commerce Trust
Aiken, K. Damon
;
Mackoy, Robert
;
Liu, Ben Shaw-ching
; …
- In:
Journal of internet commerce
6
(
2007
)
4
,
pp. 1-25
Persistent link: https://www.econbiz.de/10003758734
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