Integrating experience, advertising, and electronic word of mouth
Scott A. Jones; K. Damon Aiken; David M. Boush
| Year of publication: |
2009
|
|---|---|
| Authors: | Jones, Scott A. ; Aiken, K. Damon ; Boush, David M. |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 8.2009, 3/4, p. 246-267
|
| Subject: | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003941396