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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Aa, Eva P. van der"
~person:"Cenfetelli, Ronald T."
~subject:"Beziehungsmarketing"
~subject:"Electronic Commerce"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~subject:"Online retailing"
~subject:"Online-Handel"
~subject:"Social Web"
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Beziehungsmarketing
Electronic Commerce
Internet
Konsumentenverhalten
Online retailing
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Viral marketing
3
Virales Marketing
3
Consumer behaviour
2
Personalisierung
2
Personalization
2
online recommenders
2
recommendation sources
2
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1
Advertising effects
1
Celebrity endorsement
1
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1
Decision
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Decision under uncertainty
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E-commerce
1
Electronic word of mouth
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Entscheidung
1
Entscheidung unter Unsicherheit
1
Facebook
1
Internet marketing
1
Online product uncertainty
1
Online-Marketing
1
Persuasion knowledge
1
Risiko
1
Risk
1
Social media
1
Social web
1
Sponsoring
1
Sponsorship
1
Sponsorship disclosure
1
Werbewirkung
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convergent recommendations
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description uncertainty
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fit uncertainty
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Aa, Eva P. van der
Cenfetelli, Ronald T.
Gopinath, Shyam
4
Chintagunta, Pradeep K.
3
Fossen, Beth L.
3
Godes, David
3
Schweidel, David A.
3
Bapna, Ravi
2
Benbasat, Izak
2
Benlian, Alexander
2
Dens, Nathalie
2
Duan, Wenjing
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Feng, Jie
2
Gottschalk, Sabrina Alexandra
2
Hosanagar, Kartik
2
Kuksov, Dmitri
2
Lambrecht, Anja
2
Li, Xinxin
2
Liu, Yong
2
Mafael, Alexander
2
Mayzlin, Dina
2
Narayan, Vishal
2
Ofek, Elie
2
Papatla, Purushottam
2
Park, Sungsik
2
Pelsmacker, Patrick de
2
Proserpio, Davide
2
Purnawirawan, Nathalia
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Qahri-Saremi, Hamed
2
Rui, Huaxia
2
Shin, Woochoel
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Tan, Yong
2
Tucker, Catherine
2
Venkataraman, Sriram
2
Verlegh, Peeter
2
Viswanathan, Siva
2
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
3
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1
The relative effect of the convergence of product recommendations from various online sources
Xu, Jingjun
;
Benbasat, Izak
;
Cenfetelli, Ronald T.
- In:
Journal of management information systems : JMIS
37
(
2020
)
3
,
pp. 788-819
Persistent link: https://www.econbiz.de/10012414496
Saved in:
2
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
3
A two-stage model of generating product advice : proposing and testing the complementarity principle
Xu, Jingjun
;
Benbasat, Izak
;
Cenfetelli, Ronald T.
- In:
Journal of management information systems : JMIS
34
(
2017
)
3
,
pp. 826-862
Persistent link: https://www.econbiz.de/10011803141
Saved in:
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