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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Cenfetelli, Ronald T."
~person:"Ofek, Elie"
~person:"Viswanathan, Siva"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online retailing"
~subject:"Online-Handel"
~subject:"Social Web"
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Beziehungsmarketing
Internet marketing
Internet
Online retailing
Online-Handel
Social Web
Viral marketing
6
Virales Marketing
6
Consumer behaviour
3
Konsumentenverhalten
3
Online-Marketing
3
Social web
3
word of mouth
3
Digitale Dienste
2
E-commerce
2
Electronic Commerce
2
Personalisierung
2
Personalization
2
Web-based service
2
online recommenders
2
recommendation sources
2
Advertising
1
Ansteckungseffekt
1
Arbeitsvertrag
1
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Business services
1
Contagion effect
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Customer integration
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Decision
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Decision under uncertainty
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Entscheidung
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Entscheidung unter Unsicherheit
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Cenfetelli, Ronald T.
Ofek, Elie
Viswanathan, Siva
Gopinath, Shyam
4
Fossen, Beth L.
3
Proserpio, Davide
3
Schweidel, David A.
3
Bapna, Ravi
2
Benbasat, Izak
2
Benlian, Alexander
2
Chintagunta, Pradeep K.
2
Duan, Wenjing
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Feng, Jie
2
Godes, David
2
Gottschalk, Sabrina Alexandra
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Liu, Yong
2
Mafael, Alexander
2
Papatla, Purushottam
2
Tan, Yong
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Tucker, Catherine
2
Venkataraman, Sriram
2
Verlegh, Peeter
2
Wang, Xin
2
Willemsen, Lotte M.
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Aa, Eva P. van der
1
Agarwal, Ritu
1
Ajorlou, Amir
1
Albuquerque, Paulo
1
Aleti, Torgeir
1
Ameri, Mina
1
Anderson, Ashton
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Aral, Sinan
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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All
ECONIS (ZBW)
6
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1
Creating social contagion through firm-mediated message design : evidence from a randomized field experiment
Sun, Tianshu
;
Viswanathan, Siva
;
Zheleva, Elena
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 808-827
Persistent link: https://www.econbiz.de/10012505278
Saved in:
2
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
3
The relative effect of the convergence of product recommendations from various online sources
Xu, Jingjun
;
Benbasat, Izak
;
Cenfetelli, Ronald T.
- In:
Journal of management information systems : JMIS
37
(
2020
)
3
,
pp. 788-819
Persistent link: https://www.econbiz.de/10012414496
Saved in:
4
Effectiveness of reputation in contracting for customized production : evidence from online labor markets
Lin, Mingfeng
;
Liu, Yong
;
Viswanathan, Siva
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 345-359
Persistent link: https://www.econbiz.de/10011819579
Saved in:
5
Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence
;
Ofek, Elie
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
Saved in:
6
A two-stage model of generating product advice : proposing and testing the complementarity principle
Xu, Jingjun
;
Benbasat, Izak
;
Cenfetelli, Ronald T.
- In:
Journal of management information systems : JMIS
34
(
2017
)
3
,
pp. 826-862
Persistent link: https://www.econbiz.de/10011803141
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