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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Cenfetelli, Ronald T."
~person:"Ofek, Elie"
~person:"Proserpio, Davide"
~person:"Viswanathan, Siva"
~subject:"Ansteckungseffekt"
~subject:"Arbeitsvertrag"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~subject:"Online retailing"
~subject:"Online-Handel"
~subject:"Social Web"
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Ansteckungseffekt
Arbeitsvertrag
Internet marketing
Internet
Konsumentenverhalten
Online retailing
Online-Handel
Social Web
Viral marketing
5
Virales Marketing
5
Personalisierung
3
Personalization
3
online reviews
3
Consumer behaviour
2
E-commerce
2
Electronic Commerce
2
Online-Marketing
2
online recommenders
2
recommendation sources
2
Advertising
1
Advertising planning
1
Corporate reputation
1
Decision
1
Decision under uncertainty
1
Entscheidung
1
Entscheidung unter Unsicherheit
1
Firmenimage
1
Gender
1
Geschlecht
1
Hotel industry
1
Hotellerie
1
Marketing management
1
Marketingmanagement
1
Online product uncertainty
1
Public relations
1
Reputation
1
Risiko
1
Risk
1
Social web
1
TripAdvisor
1
Werbeplanung
1
Werbung
1
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Cenfetelli, Ronald T.
Ofek, Elie
Proserpio, Davide
Viswanathan, Siva
Fossen, Beth L.
3
Godes, David
3
Gopinath, Shyam
3
Qahri-Saremi, Hamed
3
Schweidel, David A.
3
Benbasat, Izak
2
Benlian, Alexander
2
Chintagunta, Pradeep K.
2
Dens, Nathalie
2
Duan, Wenjing
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Feng, Jie
2
Gottschalk, Sabrina Alexandra
2
Jensen, Matthew L.
2
Kuksov, Dmitri
2
Lambrecht, Anja
2
Mafael, Alexander
2
Mayzlin, Dina
2
Narayan, Vishal
2
Papatla, Purushottam
2
Pelsmacker, Patrick de
2
Purnawirawan, Nathalia
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Tucker, Catherine
2
Turel, Ofir
2
Verlegh, Peeter
2
Willemsen, Lotte M.
2
Xie, Ying
2
Xu, Jingjun
2
Yang, Sha
2
Zhang, Jie Jennifer
2
Aa, Eva P. van der
1
Albuquerque, Paulo
1
Aleti, Torgeir
1
Ameri, Mina
1
Assael, Henry
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of management information systems : JMIS
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing science
1
Rotman School of Management working paper / University of Toronto Rotman School of Management
1
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ECONIS (ZBW)
5
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1
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
2
The relative effect of the convergence of product recommendations from various online sources
Xu, Jingjun
;
Benbasat, Izak
;
Cenfetelli, Ronald T.
- In:
Journal of management information systems : JMIS
37
(
2020
)
3
,
pp. 788-819
Persistent link: https://www.econbiz.de/10012414496
Saved in:
3
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
4
Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide
;
Zervas, Georgios
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
Saved in:
5
A two-stage model of generating product advice : proposing and testing the complementarity principle
Xu, Jingjun
;
Benbasat, Izak
;
Cenfetelli, Ronald T.
- In:
Journal of management information systems : JMIS
34
(
2017
)
3
,
pp. 826-862
Persistent link: https://www.econbiz.de/10011803141
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