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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Advertising"
~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
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Consumer behaviour
Electronic Commerce
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76
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37
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Online-Marketing
22
Internet marketing
21
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Springer eBook Collection / Business and Economics
SpringerLink / Bücher
39
Telecommunications policy : the international journal of digital economy, data sciences and new media
32
Journal of business research : JBR
31
Journal of internet commerce
31
Journal of retailing and consumer services
31
Electronic commerce research
27
International journal of business information systems : IJBIS
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Information systems research : ISR
23
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
23
Gabler Edition Wissenschaft
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
Journal of management information systems : JMIS
19
International journal of internet marketing and advertising : IJIMA
18
NBER working paper series
18
Information economics and policy : IEP
17
International journal of electronic business
17
Working paper / National Bureau of Economic Research, Inc.
17
Journal of global information management : an official publication of the Information Resources Management Association
16
NBER Working Paper
16
Applied economics letters
15
CESifo working papers
15
Lecture notes in computer science
15
Reihe Electronic Commerce
15
Economics : digitale Ökonomie und struktureller Wandel
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
European research studies
13
International journal of production research
13
Technological forecasting & social change : an international journal
13
Electronic commerce research and applications
12
Electronic markets : EM ; the international journal of electronic commerce and business media
12
Global business review
12
International journal of electronic marketing and retailing : IJEMR
12
International journal of retail & distribution management
12
Kom / Kommission der Europäischen Gemeinschaften
12
OECD Digital Economy Papers
12
Ausgewählte Studien des ECC-Handel
11
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ECONIS (ZBW)
51
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1
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
2
Past, present, and future of electronic word of mouth (eWOM)
Verma, Sanjeev
;
Yadav, Neha
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 111-128
Persistent link: https://www.econbiz.de/10012502851
Saved in:
3
Cutting the internet's environmental footprint : an analysis of consumers' self-attribution of responsibility
Elgaaied-Gambier, Leila
;
Bertrandias, Laurent
;
Bernard, …
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 120-135
Persistent link: https://www.econbiz.de/10012289425
Saved in:
4
A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del
;
Kamakura, Wagner A.
; …
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011997970
Saved in:
5
Using websites to recruit franchisee candidates
López-Fernández, Begoña
;
Perrigot, Rozenn
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 80-94
Persistent link: https://www.econbiz.de/10011873137
Saved in:
6
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
7
Cutting through the online review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra
;
Mafael, Alexander
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
Saved in:
8
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
9
Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty : evidence from internet users in India
Ahmed, Asad
;
Rahman, Obaidur
;
Khan, Mohammed Naved
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 246-267
Persistent link: https://www.econbiz.de/10011779157
Saved in:
10
Need for touch and two-way communication in e-commerce
Lee, Yun Jung
;
Yang, Sujin
;
Johnson, Zachary
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10011813283
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