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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising effects"
~subject:"Brand image"
~subject:"Electronic Commerce"
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Advertising effects
Brand image
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Consumer behaviour
337
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Internet marketing
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Online-Marketing
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Social Web
124
Social web
124
Online retailing
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Online-Handel
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
533
Journal of retailing and consumer services
416
The journal of product & brand management
250
The journal of brand management : an international journal
219
Journal of marketing communications
174
Psychology & marketing
165
International journal of advertising : the review of marketing communications
149
Asia Pacific journal of marketing and logistics
127
International journal of advertising : the quarterly review of marketing communications
104
International journal of internet marketing and advertising : IJIMA
99
European journal of marketing : EJM
98
International journal of hospitality management
98
Journal of promotion management : innovations in planning and applied research
96
Journal of international consumer marketing
95
Journal of promotion management : JPM
84
Cogent business & management
82
The journal of consumer marketing
82
Marketing letters : a journal of research in marketing
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
International journal of consumer studies
77
Journal of internet commerce
76
Journal of global marketing
74
Journal of marketing
73
Marketing intelligence & planning
73
Journal of fashion marketing and management
70
International journal of electronic marketing and retailing : IJEMR
68
Journal of marketing research : JMR
67
Journal of advertising research
66
Journal of strategic marketing
65
Electronic commerce research
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
58
Journal of travel and tourism marketing
58
International marketing review
57
Journal of the Academy of Marketing Science
57
SpringerLink / Bücher
56
Journal of retailing
55
Journal of Islamic marketing
52
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ECONIS (ZBW)
148
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1
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
2
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
3
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Building human brands : the role of critical reviews
Pomirleanu, Nadia
;
Chennamaneni, Pavan Rao
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 681-697
Persistent link: https://www.econbiz.de/10014427945
Saved in:
6
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
7
Effects of the anthropomorphic image of intelligent customer service avatars on consumers' willingness to interact after service failures
Yao, Qi
;
Kuai, Ling
;
Jiang, Lan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 734-753
Persistent link: https://www.econbiz.de/10014428169
Saved in:
8
How perceived interactivity affects consumers' shopping intentions in live stream commerce : roles of immersion, user gratification and product involvement
Joo, Eunsin
;
Yang, Jing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 754-772
Persistent link: https://www.econbiz.de/10014428170
Saved in:
9
Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Zhu, Ying
;
Wang, Yong
;
Wei, Joicey
;
Hao, Andy
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10014428176
Saved in:
10
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
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