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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Aa, Eva P. van der"
~subject:"Consumer behaviour"
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Aa, Eva P. van der
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing letters : a journal of research in marketing
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"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
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