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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"The journal of consumer marketing"
~person:"Kaltcheva, Velitchka D."
~subject:"Brands"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Kaltcheva, Velitchka D.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The journal of consumer marketing
The journal of product & brand management
1
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ECONIS (ZBW)
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Hashtags and handshakes : consumer motives and platform use in brand-consumer interactions
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 135-144
Persistent link: https://www.econbiz.de/10011524154
Saved in:
2
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
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