Hashtags and handshakes : consumer motives and platform use in brand-consumer interactions
Year of publication: |
2016
|
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Authors: | Hamilton, Mitchell ; Kaltcheva, Velitchka D. ; Rohm, Andrew J. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 2, p. 135-144
|
Subject: | Social media | Email marketing | Digital marketing | Customer experience | Brand interactions | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
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