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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Working paper"
~person:"Kleijnen, Mirella"
~type_genre:"Aufsatz in Zeitschrift"
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Kleijnen, Mirella
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Working paper
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Mobile shopper marketing : key issues, current insights, and future research avenues
Shankar, Venkatesh
;
Kleijnen, Mirella
;
Ramanathan, Suresh
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 37-48
Persistent link: https://www.econbiz.de/10011489474
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