Mobile shopper marketing : key issues, current insights, and future research avenues
Year of publication: |
May 2016
|
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Authors: | Shankar, Venkatesh ; Kleijnen, Mirella ; Ramanathan, Suresh ; Rizley, Ross ; Holland, Stephen ; Morrissey, Shawn |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 34.2016, p. 37-48
|
Subject: | Mobile marketing | Shopper marketing | Technology | Digital marketing | Consumer behavior | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Mobile Marketing |
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