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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Bang, Hye Jin"
~person:"Chu, Junhong"
~subject:"Advertising effects"
~subject:"Brand image"
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Advertising effects
Brand image
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Brand disclosure timing
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Bang, Hye Jin
Chu, Junhong
Pauwels, Koen
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
1
Journal of promotion management : innovations in planning and applied research
1
Quantitative marketing and economics : QME
1
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How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
Saved in:
2
Mobile advertising : an empirical study of temporal and spatial differences in search behavior and advertising response
Goh, Khim Yong
;
Chu, Junhong
;
Wu, Jing
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011292341
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