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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Bellman, Steven"
~person:"Franses, Philip Hans"
~subject:"Informationsverhalten"
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Informationsverhalten
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
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