Using internet behavior to deliver relevant television commercials
Year of publication: |
2013
|
---|---|
Authors: | Bellman, Steven ; Murphy, Jamie ; Treleaven-Hassard, Shiree ; O'Farrell, James ; Qiu, Lili |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 27.2013, 2, p. 130-140
|
Subject: | Internetnutzung | Internet usage | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Informationsverhalten | Information behaviour | Experiment |
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