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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Buil, Isabel"
~person:"Wang, Qi"
~subject:"Soziale Beziehungen"
~subject:"Virales Marketing"
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Virales Marketing
2001 ; 2008
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Consumer behaviour
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Buil, Isabel
Wang, Qi
Eelen, Jiska
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Asia-Pacific journal of financial studies
1
Electronic commerce research
1
European journal of marketing : EJM
1
Journal of advertising research
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
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The role of marketing in social media : how online consumer reviews evolve
Chen, Yubo
;
Fay, Scott
;
Wang, Qi
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10009129700
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