The role of marketing in social media : how online consumer reviews evolve
Year of publication: |
2011
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Authors: | Chen, Yubo ; Fay, Scott ; Wang, Qi |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 25.2011, 2, p. 85-94
|
Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Fahrzeug | Vehicle | 2001 ; 2008 |
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