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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Dens, Nathalie"
~person:"Ruiz Mafe, Carla"
~subject:"Internet marketing"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
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Business research quarterly : BRQ
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Electronic commerce research
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International journal of advertising : the quarterly review of marketing communications
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International journal of electronic commerce : IJEC
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A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
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