A meta-analytic investigation of the role of valence in online reviews
Year of publication: |
2015
|
---|---|
Authors: | Purnawirawan, Nathalia ; Eisend, Martin ; Pelsmacker, Patrick de ; Dens, Nathalie |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 31.2015, p. 17-27
|
Subject: | Online reviews | Review valence | Perceived usefulness | Product attitudes | Meta-analysis | Meta-Analyse | Virales Marketing | Viral marketing | Data Mining | Data mining | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Bibliometrie | Bibliometrics | Personalisierung | Personalization |
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