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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Gottschalk, Sabrina Alexandra"
~person:"López-Fernández, Begoña"
~subject:"Internet"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Using websites to recruit franchisee candidates
López-Fernández, Begoña
;
Perrigot, Rozenn
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 80-94
Persistent link: https://www.econbiz.de/10011873137
Saved in:
2
Cutting through the online review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra
;
Mafael, Alexander
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
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